Portfolio: Showcasing Creative Solutions
Promotional Materials
One of my standout projects was leading a full rebrand for a local restaurant. I collaborated with the owner to capture their vision and translate it into a fresh, modern identity. This involved redesigning the logo, updating the color palette, and creating a range of promotional materials including social media graphics, event flyers, and menus. The new design aesthetic helped refresh their brand image and attract more customers while enhancing their presence across digital and physical platforms.
NHL GameDay Promo
NBA GameDay Promo
MLB GameDay Promo
NFL GameDay Promo
SuperBowl Promo
College Football National Championship Promo
Campaign Creation & Creative Briefs
In my junior year at Suffolk University, I had the opportunity to partake in a semester-long course that would ultimately lead me to find my focus in Advertising. I was able to gain hands-on experience in the process of campaign creation. This is when I found my passion. I learned how to build campaigns that align with a brand’s values while effectively reaching and engaging the target audience. Through research, I crafted tailored strategies, designed visual assets, and wrote ad copy to enhance the campaign’s messaging. I then was able to present my campaign using my knowledge of producing creative briefs. This hands-on experience allowed me to refine my skills in creative strategy, brand communication, and professional presentation.
Airbnb Campaign Creative Brief
Airbnb Adaption 1
Airbnb Adaption 2
Airbnb adaption 3
OpenTable Campaign Creative Brief
OpenTable Adaption 1
OpenTable Adaption 2
OpenTable Adaption 3
Fairlife Campaign Creative Brief
Fairlife Adaption 1
Fairlife Adaption 2
Fairlife Adpation 3
Banana Boat Campaign Creative Brief
Banana Boat Adaption 1
Banana Boat Adaption 2
Banana Boat Adaption 3
Social Media Content Creation
Through my social media marketing experiences, I’ve created engaging content designed to grow online communities and increase brand visibility. From designing graphics and video content to writing engaging captions, I’ve developed strategies that resonate with different audiences across multiple platforms such as Instagram, TikTok, and Facebook. Additionally, I have gained hands-on experience with SEO, optimizing social media posts and content to improve search engine rankings. Whether creating regular content or campaign-specific posts, I focus on maintaining brand consistency, boosting SEO, and creating an authentic connection with the audience.